Edition 13: The Power of Psychological Shifts and Some Semi-Secret LinkedIn Hacks
There are a few subtle psychological shifts that make your content a powerful driver of new opportunities. Those shifts are solidified when you "hack" LinkedIn a little bit for your benefit.
People don’t want to do more work.
Help them receive value from you instead of having to do more work to obtain it.
Below is what happens when people are tired and you make them do more work.
A small shift in the way you create content and make a request of people to take action can change everything.
A Shift from Providing Value to Helping People Receive Value
There’s a big temptation to make calls to action in your content robotic. Why? Because that’s understood to be the standard best practice.
But as we know, standard best practices aren’t always really best practices.
They’re just how things have always been done.
Typical CTAs at the end of a LinkedIn post is something like:
Click here to sign up for my newsletter.
Click here to grab 30 minutes on my calendar to chat.
Click here for a 100% free, no-obligation consultation.
PUT ME TO SLEEP. YAWN. WHERE’S MY PILLOW?
My reaction to these is boredom. These CTAs are robotic. They make me want to take a nap. They hardly ever (and I mean RARELY) cause me to take an action. There’s no creativity here. It’s something an AI bot could write.
Instead, have some personality! Make it fun! Be playful!
Chances are you’re going to get very few actions completed in the bigger picture anyhow, why not show a little more of your personality?
Instead consider options like:
----> Grab 30 minutes to chat.
----> Let's brainstorm.
----> What's on your mind?
----> I'd love to hear what you're working on.
Be interested. Make it about the person who’s reading your content.
That small psychological shift from requiring people to do more work to get a chance to chat with you versus helping them receive something makes the action you want them to take not seem like work at all.
It seems like a benefit. See the difference?
These Little LinkedIn Hacks Have a Big Impact
Check out the video below for five LinkedIn hacks that have made a big difference in building my community, helping them understand what I stand for as a creator, and that has opened the door to fresh opportunities!
Some are a little technical, but most are hidden right under the surface.
If you implement any of these you’ll see an improvement in how your community interacts with your content and your presence on the platform.
If you implement ALL of them, in time, you’ll see a HUGE benefit.
I’m willing to stand behind that statement 100%.
The Solopreneur Spotlight Series Concludes Month 1 Next Wednesday!
Episode No. 3 of the Solopreneur Spotlight Series was amazing! I had a great time chatting with Alex Mimms, the AVP of Vets2Industry, about the amazing work they’re doing helping veterans enter the workforce, and build powerful personal brands.
Next week, I welcome Michelle DeNio, founder of DeNio Consulting to the live stream!
Michelle and I will chat about her business challenges as a coach, her decision to become a solopreneur, and how she helps solopreneurs become fully booked through the fastest R.O.U.T.E. possible. It’ll be a great conversation!
Thanks to everyone who has joined us live over the first few weeks and left insightful comments and thought-provoking questions for us to answer. I really appreciate y’all!
RSVP for Episode 4 by clicking on the button below.
Introducing Tuesday Tactics!
Many of you have expressed feedback that Content Notes is:
Too cutesy
Too long
Not enough actionable content
And I’ve heard you. Thanks so much for your feedback y’all!
Along those lines, I’d like to introduce Tuesday Tactics!
It’s my shiny new object that will be launching on Tuesday, August 3rd, and headed straight to your inbox each week.
Straight-forward and full of actionable takeaways on solopreneurship, marketing, building a personal brand and so much more.
Less fluffy.
More direct.
Straight-up value.
Til next week:
Quit making people yawn with your calls to action! Make them entertaining and help people receive what you’re offering, instead of having to work for it.
Never be afraid to hack LinkedIn. It’s not gaming the system, it’s feeding into the way they want you to behave. LinkedIn rewards certain types of behavior, it’s in your best interest to act in ways they reward.
Also, I’d LOVE to hear your feedback about Content Notes!
Like the GIFs? Think they’re annoying as hell?
Taking any value out of the content?
Too afraid to unsubscribe even though you hate it?
Hit me up at kris@krishughes.com and let me know.
I want to make this what y’all want it to be, so we all have a good time with it!
Happy Weekend!